DAY OF DESIGN created a new brand identity that communicates their vision and value. The brand system is conceptualized around the theme of moon and wood (defined by the meaning of Yuelai in Chinese). The graphic system expands in order to create a flexible, yet straightforward identity. The brand functions across a range of materials including logo, brand guide, stationery, posters and related hotel products.
VI, Branding, Stationery, Print, Social Media & Digital