In real estate, properties matter — but trust matters first.Before clients decide which listings to view or which agent to work with, they’re already asking:Is this agent reliable?Is the information clear?Can I trust their judgment?For real estate brokerages, branding isn’t about looking impressive.It’s about helping clients feel confident navigating complex, high-value decisions.Recently completed a brand identity project for a real estate brokerage.The full project is now live on my website and highlights a branding issue many brokerages tend to overlook.This project is especially relevant for professionals working in trust-driven, high-value service industries.