In the painting business, skill is rarely the problem.Trust is.Before clients ever see the finished work, they’re already deciding:Is this company reliable?Are they professionals or just another temporary crew?Is the quote actually worth it?For many local service businesses, branding isn’t about looking premium.It’s about helping clients feel confident enough to make a decision.Recently completed a brand identity project for a residential and commercial painting company.The full project is now live on my website and highlights a branding issue painting companies often overlook.This project is especially relevant for local service businesses where trust is decided before results are visible.