Why I Often Tell Clients to Remove Design

Because Most Brand Problems Come from Adding Too Much

This is usually the moment clients pause.

They expect a brand designer to create more visuals.

In reality, one of the first things I often recommend is to remove.

Does More Design Always Mean Better Results?

Not necessarily.

I’ve seen brands that look extremely busy:

Yet the brand becomes harder to understand.

The reason is simple:

information density increases, but clarity decreases.

It’s about clarifying.

In brand work, I usually start by checking three things:

When too much of this remains,

even good design turns into noise.

Removing things requires confidence:

Brands struggle not because they can’t design,

but because they hesitate to commit.

Think about brands you immediately trust.

They often share similar traits:

Not because less effort was spent,

but because the brand doesn’t need to prove itself.

Not aesthetics—

but decision friction.

Every unnecessary element forces the audience

to make an extra decision.

Brand design exists to reduce that friction.

If your brand feels increasingly busy but less clear,

click “Book Now” in the top right corner.

I’ll help you identify which elements support your brand—

and which ones are quietly working against it.